Free AI Visibility Audit Tool
Audit & score your AI search presence
ChatGPT, Perplexity and Google AI Overviews are the new front page. See exactly how visible your Chicago business is in AI search — and what is holding it back — in under a minute, free.
- A clear 0-to-100 AI visibility score for your site
- Checked across ChatGPT, Perplexity, Gemini & AI Overviews
- Prioritized fixes from a Chicago AI search expert
5.0 · 64 Google reviews|320+ clients
Run my AI scorecard
Step 1
Enter your details
Your business name and website. No account, no cost, no card — it takes under a minute.
Step 2
AI scans 50+ signals
We check how findable, readable and trusted your site is to the engines that write AI answers.
Step 3
Get your scorecard
A plain-English score and the handful of fixes that would move you up in AI search first.
AI search visibility audit
What is an AI search visibility audit?
An AI search visibility audit shows you how often AI engines recommend your Chicago business when buyers ask questions. Traditional tools check how you rank in the old list of blue links — this checks whether you even show up in the AI answer that now sits above them.
Our scanner looks at how clear your site is to an LLM: can it identify your business, read your pages, and find the signals it needs to trust and quote you? You get the score and the exact fixes that move the needle.
Run my free audit
Why it matters
Why AI search visibility matters now.
- 01
Search is moving into AI answers
More Chicago customers ask ChatGPT or read Google’s AI Overview instead of scrolling ten blue links. If you are not in the answer, you are invisible to them.
- 02
AI answers cite only a few sources
A page of links gave you ten chances to be seen. An AI answer names two or three businesses. Being one of them is the whole game now.
- 03
Most Chicago sites aren’t optimized for it
Most local sites were built for Google’s crawler, not for how large language models read, trust and quote a page. That gap is an opening you can take.
The scorecard
What your AI search scorecard measures.
Every audit grades your site across three pillars that decide whether an AI engine will surface and recommend you.
Findable
Surfaced in AI answers
Whether the AI engines can identify your business, understand what you do, and pull you into answers for the questions your Chicago customers ask.
Readable
Structure & schema
Whether your pages are structured, marked up and written so an LLM can parse them cleanly and lift the right facts into its answer.
Trusted
Authority & citations
The reviews, citations, consistent listings and real-world signals that make an AI engine confident enough to recommend you by name.
- Entity clarity
- Schema
- Answer-ready content
- Headings & structure
- Google Business Profile
- Reviews & ratings
- NAP consistency
- E-E-A-T signals
Where it checks you
Built for the AI engines people actually use.
ChatGPT
The most-used AI assistant for product, service and local recommendations.
Google AI Overviews
AI answers that now sit at the top of many Google searches, above the links.
Perplexity
An answer engine that cites its sources — being one of them sends real traffic.
Google Gemini
Google’s assistant across Search, Android and Workspace.
Microsoft Copilot
AI answers across Windows, Edge and Bing for millions of users.
And what’s next
The same fundamentals — clarity, structure, trust — carry into new engines as they launch.
GEO vs SEO
AI search optimization (GEO) vs. traditional SEO.
Generative Engine Optimization is the practice of getting your business named and cited inside AI answers — the next layer on top of classic SEO.
Traditional SEO
- Rank in the ten blue links
- Earn backlinks and domain authority
- Target keywords and on-page SEO
- Win the click from the results page
AI search optimization (GEO)
- Be the business the AI answer names
- Clear entity and schema markup
- Answer-ready, well-structured content
- Surface inside AI Overviews and chat
You need both. The audit shows where your AI visibility stands today and what to fix first.
Who it’s for
Who the AI visibility audit is for.
Local & service businesses
Home services, healthcare, legal, trades and more — if customers ask AI for a recommendation near them, this shows where you stand.
Multi-location brands
Franchises and multi-location businesses that need consistent AI visibility and accurate answers in every market they serve.
Marketers & owners
Anyone who owns the number and needs a plain, honest read on how the brand shows up in AI search today.
Why Chicago businesses trust SEO Guru Chicago.
The audit is automated, but the fixes are not. A named Chicago strategist reads your results, explains what matters and does the work — the same hands-on approach behind our 5.0 rating across 64 Google reviews.
5.0 · 64 Google reviews
F.A.Q
AI search visibility audit FAQs.
Why does AI search visibility matter for my business?
More buying journeys now start with an AI answer from ChatGPT, Google AI Overviews or Perplexity. Those answers name only a few businesses. If you are not one of them, you lose the customer before they ever reach your site — no matter how well you rank in the traditional results.
How is this different from a normal SEO audit?
A traditional SEO audit checks how you rank in Google’s blue links. This checks something newer: whether AI engines can find, read, trust and quote your business when they write an answer. The two overlap, but AI visibility has its own signals — entity clarity, schema, answer-ready content and citations.
Is the AI visibility audit really free?
Yes. You get a 0-to-100 score and a summary of what is helping and hurting your AI visibility at no cost and with no obligation. If you want us to fix what it finds, that is a separate conversation with no pressure.
How long does the audit take?
The tool runs in about a minute. You enter your business name and website, it scans your public signals across the major AI engines, and it returns your scorecard right away.
Which AI engines does the audit check?
It looks at how you stand across the engines people actually use — ChatGPT, Google AI Overviews, Google Gemini, Perplexity and Microsoft Copilot — plus the underlying signals those engines share.
Can this actually improve how I show up in AI search?
The audit is the first step: it shows exactly where you stand and what to fix first. Acting on those fixes — clearer entities, schema, answer-ready content, stronger citations and reviews — is what moves the needle. Our Chicago team can do that work with you.
Do you only work with Chicago businesses?
The tool works for any business, anywhere. We are based in Chicago and know Chicagoland search best, but we help local and national businesses improve their AI and traditional search visibility.
See how visible your business is in AI search.
Get your free AI scorecard in under a minute — no cost, no card, no spam. See where you stand and the first fixes worth making.