From the team
Notes from the Chicago SEO team
Practical guides on ranking in Chicago and beyond — written for business owners, not search engines. Short, specific, and no jargon.
Local SEO
Local SEO in Chicago: how to win the map pack in 2026
The ranking factors that actually move Chicago's local map pack, plus the Google Business Profile mistakes quietly costing local businesses calls every week.
· 9 min read
Technical SEO
Core Web Vitals: what a slow site really costs you in rankings
A plain-English guide to LCP, INP and CLS, and the handful of fixes that recover the rankings and traffic a slow website quietly leaks away every month.
· 8 min read
Content
Getting cited in AI Overviews and ChatGPT: a practical playbook
Answer engines pull from structured, trustworthy content. Here is how to format your pages so your business becomes the source AI Overviews and ChatGPT quote.
· 8 min read
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